Garment Project sprang from the desire to manufacture proper casual sneakers – which may be used with anything. With experience from Nike, the man behind Garment Project, Kent Rau Madsen, had a desire to design casual sneakers that offered both comfort and technical details. In 2013, Garment Project became a reality and, later that year, the first Classic Lace hit the road. Classic Lace is the sneaker that kicked it all off and it is basically a classical leather sneaker, but with a comfort and extra detail that is not found elsewhere.
With Classic Lace, Garment Project hit an opening in the market and, already in the first season, we had established ourselves on the Danish sneaker scene. Classic Lace has become the season classic and, from it, the Garment Project collection has been gradually developed and expanded year on year. Many more styles have been added – common to all of them is the fact that they are made from the softest skin, handmade in Portugal, and with a focus on comfort and technical details.
Season after season, the chrome-plated goal is to make an even better product. Every Garment Project style needs to be improved, efforts are constantly being made to deliver an even sharper product. Better soles, more comfort, more technical details. We renew and develop constantly. It is about delivering a better product season on season.
Garment Project will constantly improve and show that sneakers are not just about the right look – but also very much about the technical details, comfort and quality. It all must gel.